Ghana Football Association president has Kurt Okraku has called on coaches in Ghana’s top-flight to dress properly as part of improving the brand for next season.
Kurt Okraku lambasted some coaches who dress improperly to games last season which he believes affects the Ghana Premier League brand.
Speaking at the UEFA Assist Programme organised for coaches last week the Ghana FA president pleaded with the coaches to take their personal branding seriously.
“Let’s be mindful of our post-match interviews, the way some of you coaches dress to appear for games is terrible”.
“Please, we are here to speak about the brand position and brand reposition.
“We are here speaking about adding value to the product we offer our consumers and you come to the game, not well dress”.
“You come to the game not properly dressed, please I will plead to you coaches to dress properly henceforth’.
He added: “Let’s be mindful of our post-match interviews, the way some of you coaches dress to appear for games is terrible.
The GFA and UEFA Assist ended a four day training Workshop for representatives of the 18 Ghana Premier League clubs last week.
The workshop which began on Tuesday, September 7 ended on Friday, September 10, 2021.
The training workshop covered areas such as, Governance, Club modelling, Finance, Income Generation, Match day operations and Venue Management, Marketing and Communications, Event Management and Technical Development.
The UEFA Assist team, led by Eva Pasquier – Head of International Relations at UEFA and the UEFA Assist Programme also included Markus Fritz Schmid, a FIFA/UEFA Coach Educator and a Consultant on Strategic Planning and Technical Development, Kenny MacLeod, a Marketing Consultant who supports Federations to grow their commercial, media, digital marketing and Johannes Wilhelmus Maria, a UEFA Consultant.
